Forming a partnership between Pedals Possible, my team, Ella Otterman, Mia Valentim and I, utilized our digital experience and content strategy course to develop a website and provide recommendations for other social channels.
Pedals Possible is a nonprofit organization formed through the Lancaster Breakfast Rotary club whose mission is to provide adaptive bikes for schools in order to foster physical and emotional improvements in special needs classes. As a startup, they were not on any digital platforms therefore, we had to start from scratch. We had to do consumer research, market research, and work closely with the executive director to understand the brand, their mission, and their goals.
The Brand at Hand
Going back to the basics
Understanding the Situation
Why should people care?
How We Bring Value
Developing an Improved Experience
We do it differently
How can we have the biggest impact?
Our Digital Strategy
How can we best utilize our platform?
The Intention
Our site needs to accomplish these things
We Got Creative
Our Design Strategy
Align Content Strategy
Examples of content for social channels
We Asked For Feedback
How did we do?
All in all, my team and I provided Pedals Possible with a project proposal that demonstrated our customer research and our website strategy as well as content strategy for other channels such as LinkedIn, Facebook and Youtube. Our final website was completed and presented to the executive director who was thrilled at our end product. Our work will allow Pedals Possible to further communicate their mission and vision with others impacting community after community.
To view the Pedals Possible website. Please click below!