Aspiring to grow their following and increase ticket sales, Pendleton Historic Foundation needed a strategic plan but didn’t know where to start. That’s where we came in.
The Brand at Hand
Going back to the basics
Understanding The Organization
Who they are and What they do
Assessing The Situation
What position are they in
What They Need To Accomplish
Increase Brand Awareness | Create Engagement and Loyalty | Increase Sales
Evaluate Current Social Channels
What are they currently doing
Who Should They Be Talking To
Who needs to learn more about the organization
Our Strategy
Steps in achieving our goals
Fostering Connection
Allow consumers to immerse themselves into a world of history, culture, and natural beauty
Plan It Out
Align content to marketing strategy
Evaluate Performance
Make adjustments as needed